OwnBackup made a push at Dreamforce 2018

OwnBackup, an emerging leader in Salesforce data protection founded in 2012, was pretty visible during Dreamforce 2018 as platinum sponsor with sessions, theatre and active bar.

And it was a battle with Odaseva, its closest competitor, as Spanning, the historical reference, was absent of the show as Kaseya bought them. It has pretty well illustrated the lack of data protection mechanisms on the Salesforce platform. In fact Salesforce even recommends third-parties solutions like the 3 offerings mentioned above. I've just wrote a long article on Data Protection at Dreamforce 2018 published in StorageNewsletter.

Famous for backup, OwnBackup took advantage of the event to unveil a new product, Archiver, that will be available in Q1/2019. The product is a direct attack to Odaseva approach having chosen a similar back-end, with probably MongoDB cloud, Odaseva relies on scalable database on AWS.

In addition, the company announced a blockchain service named ICE to provide integrity check for their data protection images.

Next few months will be interesting as competition will get tougher between Spanning, OwnBackup and Odaseva. Odaseva will have a clear advantage as we'll learn more about Odaseva during the 28th IT Press Tour mid-October in San Francisco. It would be good to meet OwnBackup as well in 2019.