DataGrail, recent player in data governance, was a good surprise of the recent IT Press Tour.Founded in 2018 by Daniel Barber, Earl Hathaway and Ignacio Zendejas, following their Node.io shared experience, the company has raised so far $4M for its series A. The mission is to address a fast growing need linked with CCPA and GDPR, especially with the proliferation of SaaS, mobile applications and even endpoints/IoT devices.
On average a Fortune 500 company uses more than 100 marketing systems and today we count 7000+ entities in the marketing ecosystem.
The key point is the notion of personal data belonging as it should belong to the user not the enterprise that offers a service especially an online one. And by personal data, we don't limit the idea to phone numbers and email but also website behavior, product usage, mobile usage, IP address cookies and purchase history.
DataGrail targets this new demand with a string control around email, data access and deletion.
The idea is to manage specific records on various connected business systems and DataGrail has developed until now 100+ API integrations. In real, when a user asks for a an email deletion, DataGrail connected to all business systems, cascades and propagates the deletion order.
This is a key differentiator against some vendor, coming from backup, that can do this for inly one systems like salesforce, this is obviously largely not enough.
The company expects to double its team soon and also pass the 200+ API integrations following lots of demands. The solution runs on AWS ands it seems that some plans exist to support GCP and Azure.
2019 should be interesting with potentially a new VC round and an acceleration of the adoption. Would be good to meet again DataGrail next year to check progress and market penetration.
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