StorReduce swallowed by Pure Storage

StorReduce, an independent data deduplication software company founded in 2014 with offices in New-Zealand and Sunnyvale, CA, just got acquired by Pure Storage, the leader in all flash storage. The transaction is of course non public but as StorReduce is pretty small we don't anticipate a significant amount.

The data reduction technology owned and developed by StorReduce will fit perfectly with Pure Storage FlashBlade product and its public cloud support. It also means that other partnerships could be in trouble. This is the case for the reseller agreement with Western Digital for ActiveScale coupling. In that scenario, StorReduce offers a data services layer fundamental for dumb object storage without any rich services. Many object storage players think they're a good candidate for secondary storage for backup and archive, but without data reduction techniques, these platforms are far to be the right choice. Make your own study to eliminate these limited object storage solutions.

I also understand why Vanessa Wilson, CEO of StorReduce, had some difficulties to join the December IT Press Tour even if she confirmed, sometimes some offers can't be refused. This acquisition is good for both companies and we expect some rapid integration and synergies between products.